The lines between celebrity and influencer have been largely blurred since the days of Snoop Dogg’s peak celebrity. While the Kardashians have a media empire, there’s not really any data to support that associating your brand with their Instagram is more valuable than Lele Pons. This means Kylie makes about 10x more for 4x more engagement than Lele, and that’s because her celebrity makes her influence seem more worthwhile. Meanwhile, Kylie Jenner earns over $1.2 million for sponsored posts to her 264 million followers and 8 million post engagements. Pricing Social Influencers Lele Pons IG posts for reference This is with 45 million followers and 2 million engagements per post. Huda Kattan and Lele Pons are probably the highest paid instagram influencers, and they are worth around $150k per post in 2021. ![]() ![]() And those prices have gone down substantially over the past few years as brand focused more on microinfluencers. ![]() This blog post on Snoop Dogg and social influencers was written with help of AI – learn more about AI blogging for your business.Ĭelebrities typically earn more than social media influencers with the same following.
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